This week’s episode delivers hard proof that absolutely every business niche can deliver their product or service with passion. Marc Lehmann, a former investment banker, identified that the accountancy software in the marketplace was not designed with small business owners in mind. And so he went back to basics and created a list of the things that small business owners would really want from accounting software – leaving all the accountancy jargon at the door. Now, that same online accountancy software, Saasu, has attracted around 100,000 users.

The post 204 – How and why to make your brand beautiful, with creator of online accounting software, Saasu. appeared first on Small Business Big Marketing.

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