Does your company want 116m viewers of your sales win? This podcast tells you how to do it.
This is a case study of using PR newswire in America facilitated by the London offices of CISION on the eve of a virtual trade show to help boost the authority of our client who was speaking. Our client isn't well known yet in America, hence the public relations work we are doing, and so the opportunity to issue the COVID-19 Test Kit sales win as a release was too good to miss. The service secured a potential viewership of over 116m and 109 pickups within 24 hours, and click throughs directly to the ROSTI website.
I talk you through the process, costs, results, and how we also used the release to complement our pitch of long form articles to key media in America.
Click here for the full episode.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
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