Mastering Social Media Marketing   In a recent episode of "The Thoughtful Entrepreneur," host Josh explores the nuances of social media marketing with Ashley Mason, founder of Dash of Social. This content marketing agency excels in social media management, blog content, email marketing, and overall marketing strategy, particularly for tech startups and smaller companies. The discussion is packed with insights on the current state of social media marketing, the role of AI, and the significance of authenticity and personal connections in crafting a successful marketing strategy. Ashley Mason underscores a notable shift towards "human-centric content," emphasizing the importance of showcasing the people behind a business. This approach builds trust and relatability, creates emotional connections, and helps businesses stand out in a crowded marketplace. Additionally, video content continues to dominate social media, with short-form videos, live streaming, and behind-the-scenes glimpses being particularly effective. AI is also becoming a powerful tool in marketing, aiding in idea generation, data analysis, and personalization, though it should complement, not replace, human creativity and connection. Josh and Ashley agree on the growing importance of authenticity in content. Audiences are increasingly discerning and can easily spot inauthentic content. To maintain authenticity, businesses should avoid generic messaging, share personal stories, and be transparent about their practices and values. Ashley also highlights the importance of a multi-faceted marketing strategy, including public relations, paid advertising, SEO, blogging, and email marketing. For those not ready to hire a marketing agency, Ashley encourages proactive steps like consultations, educational resources, and social media engagement to enhance marketing efforts. Listeners are invited to connect with Dash of Social for further insights and support in their marketing journey.   About Ashley Mason:   Ashley Mason is the founder of Dash of Social, a content marketing agency specializing in social media management, blog content, and email marketing. Additionally, Ashley founded Massachusetts Business Network in 2022, which is the only statewide publication that provides free to low cost resources that support organizations with increasing their visibility and establishing thought leadership through its podcast, blog, and directory. Ashley is a graduate of Stonehill College, where she received her Bachelor's Degree in Business Administration with a concentration in Marketing. She is a TEDx speaker, has been named a 40 Under 40 Honoree by Cape & Plymouth Business Media, and was recognized as Best Social Media Specialist by Boston Business Women. Ashley currently serves as a Board Member for the Brockton Visiting Nurse Association (BVNA), Middleboro Public Library, and South Shore Young Professionals (SSYP). When she isn't working, you can find her running on her Peloton or curled up on the couch with a book.   About Dash of Social: A content marketing agency specializing in social media management, blog content, and email marketing. Working closely with their clients, Ashley and her team help small businesses and tech startups craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and drive brand awareness. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Dash of Social website at https://dashofsocial.com/ Check out Dash of Social on LinkedIn at http://www.linkedin.com/company/dash-of-social Check out Ashley Mason on LinkedIn at https://www.linkedin.com/in/ashleyjeanmason Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.