Google’s core updates are often portrayed as groundbreaking algorithmic shifts. The reality is different. Since the introduction of machine learning, these updates have become less about manual tweaks and more about psychological manipulation.

Engineers at Google no longer control search outcomes directly. Instead, algorithms like RankBrain and BERT adjust themselves based on machine learning patterns. Google’s public announcements about updates often create confusion and fear, driving reactions that align with their broader goals.

Learn about the evolution of Google’s algorithms.