086: Instagram and Beyond: How to Show Up Authentically Online with Melanie Lea
Being yourself online can feel awkward. It’s easy to want to just do what others are doing. But if you’re copying someone else, then how are your followers (and potential clients) ever going to see the real you?
In today’s episode, I’m chatting with Melanie Lea, a marketing and content strategist who helped me uplevel on my own Instagram marketing, which influenced my other marketing channels as well. We’re talking about being authentically yourself, sharing what’s important to you, and not letting others dictate how you “should” present yourself online.
This conversation is full of tips that will help you show up with ease, confidence, and alignment in your marketing.
What’s in this episode:
[04:44] How Melanie’s career shifted from design to marketing and helping people understand how to authentically market themselves and their business
[08:45] How to not get caught up in what other people are doing and the importance of being you when you show up online
[15:40] Using what’s important to you in life as a starting point for what to talk about on social media
[25:18] How to form genuine connections through your content and tips for finding what works for you
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/086
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