Meredith Hackwith Edwards founder of an "idea consultancy" called Outsider Advantage, shares with us the challenges and opportunities of using social media to promote our clients' podcasts. She says to have fun when focusing on authentic and purposeful content.
Meredith shares her experience working with clients on their specific strategies, while appropriately pricing and packaging our services to include social media support.
Podcasting since 2019, Meredith is the host & producer of Meredith for Real: the curious introvert, for which she was named one of Podcast Magazines 40 under 40 in 2022.
Meredith is the founder of Outsider Advantage, an idea consultancy whose primary offering is podcast launch & production including Voices United in Education, which won two Addy Awards in 2023.
She is best known for her imaginative approach to content creation & ability to humanize digital communication. When she’s not researching her next podcast guest, she’s hanging out with her husband at the beach, buying plants she doesn't need or planning her next trip. She believes in being lost in the right direction & that everyone should meet people outside the algorithm.
Find her at OutsiderAdvantage (click here) or MeredithForReal.com
This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
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