What makes people good at Search? Lifestyle business vs. scale - what are the pros and cons? What can you learn from starting a well-established web dev agency? Andy Crestodina and I covered all of these questions and more in this Tech Bound podcast.Timestamps:0:00 Who is Andy Crestodina?1:42 Lifestyle business or scale4:35 The lifestyle project Andy would go for6:28 Lessons learned from starting Orbit Media 20 years ago8:54 Text is weak12:24 Repurposing content into videos18:00 Andy’s system for creating tons of content21:32 The importance of deep work for getting things done23:55 How Andy got to where he’s at27:04 What traits lead people to be good at Search31:05 What distinguishes successful from unsuccessful marketers34:48 SEO is an outcomeShow notes:orbitmedia.com/bloghttps://twitter.com/crestodinahttps://www.linkedin.com/in/andycrestodina/A full video about Andy writing a blog article https://www.orbitmedia.com/blog/how-to-write-a-blog-post/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com