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#067 - Serial entrepreneur Ray Blakney explains how the 2009 swine flu crisis forced him to adapt his business and how his experience can help us navigate the coronavirus pandemic.

What you'll learn

• [01:18] Ray introduces himself and explains current projects.
• [06:16] What to do when you realise early in your career that you are on a path not suited to you, even if you’re in a well-paid comfortable job.
• [07:50] How to find out whether there’s an alternative for you to the 9-5 job.
• [09:20] How joining the US Peace Corps enabled Ray to learn about other cultures and make lives better.
• [10:08] How to get off the hamster wheel and why a worst-case scenario might not be that bad. 
• [12:19] What the early stages of starting a business looked like for Ray.
• [15:50] Search engine optimisation (SEO) – what it is and how it helps people to find you.
• [19:38] How Mexican swine flu and a ban on foreign travel forced Ray to adapt his business.
• [21:10] How many entrepreneurs start their businesses by identifying a need which no-one else is addressing.
• [22:47] Why starting small and avoiding external investment can help you establish a sustainable business which meets your needs.
• [25:36] Why you shouldn’t limit yourself to your existing market or customers if you want to adapt to cope with the COVID-19 pandemic.
• [26:34] How to expand your offering and serve more people online.
• [28:40] The value of having diverse multiple sources of income.
• [32:00] How to start by identifying and researching a need for a business to satisfy.
• [41:50] How not to be intimidated by the success of others and define your own success.

For the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:

https://changeworklife.com/how-to-adapt-during-a-global-crisis/

Re-assessing your career?  Know you need a change but don't really know where to start?  Check out these two exercises to start the journey of working out what career is right for you!

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