Imagine securing a $15m sponsorship deal, only to realise it's not something the players can unanimously support.
That's the situation facing Netball Australia after a sponsorship with the Gina Rinehart led Hancock Prospecting saw divisions within the sport laid bare.
Why were some unwilling to wear the company's logo? How might players and administrators find a compromise? What does it say about the changing dynamic between sponsors and athletes?
Today, ABC Sport Daily's Patrick Stack picks through a sprawling story.
Featured: Georgina Robinson, senior journalist, Sydney Morning Herald