Preparation is the key to success, and also the key to a successful in-store event. Megan Crabtree has helped a number of jewelers take their in-store events from the $300,000 range to the $1m+ realm. Targeted advertising with big payoffs, arming your sales representatives with data and incentives, and most importantly, learning from what goes well and what doesn't. It's all part of Megan's playbook that continues to payoff for jewelers. Listen in and start your preparations today!Learn more about Crabtree Consulting: crabtreeadvisory.comSend us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com