It’s that time of the year again. RunSignup’s annual RaceTrends report is out for 2023, and it’s larger and more comprehensive than ever before!
Among the most notable trends highlighted in the report we see registrations for 2023 races up from 2022 and tantalisingly close to 2019 levels, entry fees continuing to climb across most race distances and event types, and encouraging trends in younger runner participation first seen in 2022 carrying through to 2023 numbers.
With me today to go through the data, the trends and their implications, I’m delighted to welcome back to the podcast RunSignup’s Director of Marketing, Johanna Goode. Among other things, Johanna is the person we all have to thank for compiling this invaluable piece of industry research each year, and with her help we’ll try to get a feel for where the industry ended up in 2023 and make sense of what the future might hold for race directors in 2024 and beyond.
As with RaceTrends reports we’ve looked at in the past in the podcast, we’ll only have time to go through the most important highlights from the report, so if you’d like to get your hands on the full set of findings, head over to runsignup.com where you’ll be able to find and download your free report copy.
In this episode:
- The methodology and data behind RunSignup's RaceTrends report
- Are we back to 2019 registration levels?
- Are race timing companies disappearing?
- Repeat participation numbers across different events and how to increase repeat participation in your races
- The importance of integrated email marketing
- Why are larger races continuing to lag behind smaller races in participation growth?
- Are virtual events still around?
- Participation trends in the 18-29 age group and how to foster higher participation among younger runners
- Are people registering later than they used to?
- Entry fees are going up, while the number of price increases is going down
- The rise of mobile registrations and how to optimise your race website for mobile users
Thanks to RunSignup for supporting quality content for race directors by sponsoring this episode. More than 28,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.
You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.
You can also share your questions about some of the things discussed in today’s episode or anything else in our Facebook group, Race Directors Hub.