Martin Seychell, Deputy Director General for Health, Food and Safety of the European Commission, outlines how Europe must use a combination of social media communications and new real-time tools for safety monitoring to regain the public’s trust in vaccinations. Our Vital Health Podcast was recorded at the final event of the Innovative Medicine’s Initiative’s ADVANCE project, which promotes the use of distributed health databases to facilitate vaccine safety studies in Europe.See omnystudio.com/listener for privacy information.