Send me a messageSerialisation is an area of growing importance in supply chains.One company, Kezzler helps all kinds of companies with serialisation having serialised over 25bn products to-date, so I invited their CEO Christine Akselsen, to come on the podcast to tell me all about it.We had a fascinating conversation covering why serialisation is so important when it comes to traceability, we talked about some real life use cases, and mentioned some of the coming legislation making this even more important. I learned loads, I hope you do too...A recording of the webinar that Christine referenced in the podcast is available here. If you have any comments/suggestions or questions for the podcast - feel free to leave me a voice message over on my SpeakPipe page or just send it to me as a direct message on Twitter/LinkedIn. Audio messages will get played (unless you specifically ask me not to).If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks.And remember, stay healthy, stay safe, stay sane!  Elevate your brand with the ‘Sustainable Supply Chain’ podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Alicia Farag Kieran Ognev And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.