Derek's rags to riches to rags and on the way back up to riches contains lessons of value for sure. He reveals the conflict many business owners have when the money is great but you are not aligned with what you want to do. Then after it is all taken away you get to choose how to re-build it. This is how he made that choice and what you can do too. Show Notes Trust Funnels Derek's strategy for getting out your product effectively and profitably His breakdown of his funnel for BeYourMessage.com Transitioning to applications To be a coach for somebody, you don't have to be the master of that field. Just know more than somebody else Derek Hendricks' confidence in his price point Failing Forward How Derek got to being interviewed for the broadcast Quotes: "Once I started understanding funnels I understood that once you starting leading people down what I like to call the yellow brick road towards your land of Oz, people will never get to know you, like you or trust you until they get to know, like and trust you." "People don't buy what you do. They buy why you do it and what you do just proves what you believe." "I've been an entrepreneur for 18/19 plus years now and I've had a lot more failures than I've had successes. But I just refuse to give up on my dream of freedom." Links: BeYourMessage.com BeYourMessage.com/FunnelHacker FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar