Effective advertising on social media has become an artform in itself. Many believe that simply clicking and spending is enough to make their business visible on social channels, but as today's guest, digital marketing expert Naira Perez from Springhill Digital discusses, there's far more to it.Sign Up Here: https://bit.ly/biz-podKEY TAKEAWAYSDigital marketing has made instant analysis possible. We are now able to receive immediate feedback about who are customers are, and why they have engaged with us.Part of our professional lives must always be spent in keeping abreast of developments and innovations within our own industries. it also helps us to remain compliant.The ads that are resonating with lockdown-afflicted customers right now, are the clever ideas given dynamism by their timing and humanity.Selling is not about discovering the correct time to ask a customer. It's about correctly identifying the people who have a need for the product or service you supply.BEST MOMENTS‘We learn from each other's challenges' 'Now is a wonderful time to show that you're human' ‘When it comes to selling, it's not a question of when, it's question of who' ‘Partnership with your clients is an intimate dance' VALUABLE RESOURCES The Business Mastermind Podcast Naira Perez LInkedIn - https://www.linkedin.com/in/nairaperez/Springhill Digital - https://www.springhilldigital.comSpringhill Digital Facebook - https://www.facebook.com/springhilldigital/ABOUT THE HOSTGavin PrestonGavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontlineManagers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. CONTACT METHODGavin Preston WebsiteGavin Preston LinkedInGavin Preston YouTubeGavin Preston FacebookGavin Preston Twitter Hosted on Acast. See acast.com/privacy for more information.