The Sunday Times’ tech correspondent Danny Fortson brings on Joshua March, founder of SciFi Foods to talk about why he is trying to brew burgers (3:30), mixing meat and plants (6:00), the cost challenge (8:00), growing up in small town England and his first startup (11:50), launching a social media software company (15:00), finding a technical co-founder and starting a meat company (17:20), leaning into the science with its branding (25:20), the cost challenge (30:30), the road to regulatory approval (37:40), winning hearts and minds (40:15), and the vegan mafia (41:10).

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