Healthcare Marketing with Lisa Larter | E.2
All things marketing related.
In this podcast, Lisa is joined by Lisa Larter, Founder and CEO of the Lisa Larter Group, a strategic marketing company working with global organizations and businesses. A gifted marketing strategist, Lisa focuses on supporting meeting the organizational goals and objectives of her clients.
And as Lisa explains on The Healthcare Leadership Experience, a well thought out marketing strategy begins with understanding your audience and what their pain points are.
Lisa is the author of Pilot to Profit, Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales.
This episode of The Healthcare Leadership Experience is sponsored by iSUGEZT, the first crowd sourced application which allows patients to provide confidential feedback on their hospital experience to decision makers in real-time.
On this episode of The Healthcare Leadership Experience you’ll hear:
- Why hospitals are in a new era of marketing and how to make it easier for prospective patients to choose you. ‘’People need to get a sense of what your hospital is - if you’re not current online, how do I know if you’re current in your medical practices?’’
- The role online reviews play in your hospital’s ability to attract new patients – and the one strategy you can implement instantly to improve your online reputation.
- How to exceed patient expectations of your hospital with your website and social media presence.
- The real first step in the patient experience (hint: it’s not the moment they walk into your hospital).
- Why a podcast helps you to connect with your patients – (and why technology doesn’t have to be a barrier to your marketing strategy).
- Advice for deep thought leadership pieces that create patient trust.
- How first impressions of your hospital could be losing you patients and why the first line of contact is the most important person in the whole process…’’They are an extension of your organization’s brand.’’
Resources:
Connect with Lisa:
📧 lmiller@viehealthcare.com
📱https://www.linkedin.com/in/lisamiller/
Check out this episodes sponsor: