Shortly before dropping out of high school, Rosie Jane Johnston unexpectedly found a love of the beauty industry. She spent some time as a celebrity makeup artist, but eventually found her passion for fragrance. By Rosie Jane is a clean, cool, everyday fragrance and bodycare brand dedicated to feeling good, smelling good and doing good.

In today's episode, Rosie discusses the advantages and challenges of building a brand with financial constraints and how the original vision for By Rosie Jane has evolved.

Rosie also gives insight into:

• The biggest changes in the industry as one of the first clean fragrance brands
• How By Rosie Jane communicates the brand's DNA of authenticity to customers
• The brand's biggest wins
• The importance of being available to consumers in-store and online

You'll also hear the brand's most effective marketing channel and what's next for By Rosie Jane.

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