If there is a Godfather of Real World Data, it would be Marc Berger. Currently the chair of the ISPOR Real-World Data Task Force, Marc has developed many of the models and techniques we use today to put RWE into practice. Marc was the Senior Scientist at OptumInsight, now part of United Health Group. He was also was the VP of Global Health Outcomes at Eli Lilly and Company, and for five years was the VP of RWD at Pfizer. He is now an advisor to SHYFT Analytics.See omnystudio.com/listener for privacy information.