To be successful, advertisers need to ensure their ads are providing value to online web users—to be noticed, remembered, and engaged with, relevancy of the ad is key. Serving relevant ads that are related to a searcher’s current need or want are far more likely to capture attention than a "one-size-fits-all" approach. Learn more about Online Display Ads in this episode with Chris and Charles!Source: https://moz.com/blog/click-through-rate-isnt-everything-8-actions-take-online-display-adsPresented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!