Key Marketing Lessons Learned from Working Behind the Scenes of Billion Dollar Brands, and How to Apply them to your Business EP299
There are secrets to creating a standout brand.
Many experts have shared them, even taught them, but not in the direct way I’m about to explain them to you today.
If you want to create a business that makes bank, you must do one of three things:
- Solve a unique problem
- Solve a common problem in a unique way
- Solve a problem to a unique demographic of people.
BUT….this alone isn’t enough, no matter how great of a solution you have on your hands. In order to for people to buy your product or service, they need to be aware it exists.
Haven’t you seen great products, TV series, and restaurants disappear? You wonder WTF happened “it was so good?” There weren’t enough people consistency consuming, period.
The secret to a successful business is to position it to stand out from the crowd.
There’s a catch, you must be willing to NOT be for everyone, in order to make it crystal clear who your products and services are perfect for.
Here are questions to help get you started:
- What makes your business different?
- What upsets you about your current industry/niche?
- What are the added benefits for someone to buy from you versus someone else?
I’ve had the privilege of working regularly behind the scenes of billion dollar brands, today I’m going to teach you the key marketing lessons I’ve learned, and how to apply them to your business. This episode is perfect for you whether you are a coach, Realtor, accountant, healthcare professional, in the beauty industry, have a product based business, or a network marketer.
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Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.