#10. Have you ever wondered what it’s like to start your career working for the “IT girl of PR?” Start a business where 7/11 meets Whole Foods? Consult all the best brands–GOOP, Milk Bar, & Purely Elizabeth?

Rachel Krupa is the founder of Krupa Consulting, a boutique public relations and branding firm that works with the wellness pioneers we know and love like GOOP, The Class by Taryn Toomey, MilkBar, as well as nonprofit partners like Seconds and Food for Climate League. She’s the founder of The Goods Mart, which is a better-for-you and socially conscious neighborhood convenience store located in SoHo, New York. Guiding brands on their mission, branding, strategy, and what makes them unique is core to her story & the insight she shares in this conversation.

In this episode, we discuss:

• What it was like working for the most powerful woman in PR (Hint: It included a lot of “Entourage” parties!)
• The infamous “coat check” story that led to her career in PR
• How to make being “young” in a company a value-add
• How she created a brick-&-mortar with a distinctive curation and nostalgia meets wellness vibe
• The one workout she can’t live without
• How to know when to hire & relinquish control
• Why fulfillment is the means to success & not the other way around

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