Listeners, we're back this week with Nico Estrella. Entrepreneur. Former professional soccer player in Ecuador. Co-founder & CMO of Waku, a beverage brand that’s creating economic impact in the communities of farmers in the Andes Mountains of Ecuador. Waku was considered one of the top 6 most impactful and promising startups of Boston at HUBWeek 2018, and was a finalist in MassChallenge 2019, because of the potential of growth and the social impact is creating in Ecuador. Motivated, optimistic and determined leader with great problem-solving skills developed through a background on business and marketing education, and on the multiple startups founded in the past. Passionate about the power of entrepreneurship and how it can create immense impact in the world.During our conversation, we talked about:His professional soccer careerKnowing when to leave soccer.Starting a business and the process.Making business decisions during the pandemic.Persevering despite the odds.And more... This episode is brought to you by MagicMind is the world's first productivity drink.🧠 All-natural Ingredients: Adaptogens - help decrease stress Nootropics - boost blood flow & cognition Matcha - keeps you focused.🧠 Lighter On Caffeine: Unlike regular energy drinks, minimal caffeine, all of which comes from matcha tea.🧠 Drink Less Coffee: Quitting coffee is hard. MagicMind increases productivity while reducing coffee cravings and preventing the caffeine crash.🧠 Crush Your To-do List:The extra productivity and focus allow you to be more successful, conquer to-do lists faster, and give you more time to spend with loved ones.🧠 Helps Fight Off:Procrastination, Brain Fog, fatigue, and some ADD symptoms. After 3 to 7 days of continuous use, it’s easier to get into a flow state, be more productive, and drink less coffee.TRY IT OUT, USE MY CODE PAM AND GET 20% OFF Relevant Timestamps:06:25 - His soccer career12:40 - His business path17:24 - How the idea of Waku was born20:42 - Sprint Methodology28:16 - Ideas are a dime a dozen32:58 - Getting funds37:34 - Strategy changes46:17 - Working with retail and the pandemic Follow Nico on all things social:Nico's InstagramWaku WebsiteFollow Cafe con Pam on all things socialInstagramFacebookhttp://cafeconpam.com/Join the FREE Cafe con Pam ChallengeJoin our Discord space and let's keep the conversation going! If you are a business owner, join us for Aligned Collective Mastermind Learn about PowerSisters Subscribe, rate, review, and share this episode with someone you love!And don't ever forget to Stay Shining!Become a supporter of this podcast: https://www.spreaker.com/podcast/cafe-con-pam--6348411/support.