Like many retailers, Recreational Equipment, Inc. (REI) was faced with drastic and rapid change when the COVID-19 pandemic struck. REI’s marketing leaders wanted to make sure that their online e-commerce capabilities would rise to the challenge. They expected a nearly overnight 150 percent jump in REI’s purely digital business.

Fortunately REI’s IT leadership had already advanced their systems to heightened automation, which allowed the Seattle-based merchandiser to turn on a dime and devote much more of its private cloud to the new e-commerce workload demands.

The next BriefingsDirect Voice of Innovation interview uncovers how REI kept its digital customers and business leadership happy, even as the world around them was suddenly shifting.

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To explore what works for making IT agile and responsive enough to re-factor a private cloud at breakneck speed, we’re joined by Bryan Sullins, Senior Cloud Systems Engineer at REI in Seattle. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Read a full transcript or download a copy. Sponsor: Hewlett Packard Enterprise.