023: Building a Team for your Online Business with Melissa Lanz from The Fresh 20
Welcome to the 23rd episode of the Food Blogger Pro podcast! These numbers are getting pretty big... in just 3 more episodes that means we'll have been making podcast episodes for half a year! So crazy. On to the episode!
This week, Bjork had a conversation with Melissa Lanz, the CEO and founder of The Fresh 20, a meal planning service. They talk a little bit about what her business does, and a LOT about how her business does it.
Melissa Lanz wasn't always an entrepreneur. In fact, she started out as a "miserable, but comfortable" corporate worker making well over $100k per year. So she started her own business - and it grew to the point that she simply couldn't do it all on her own.
So, she hired some help. And in the years since, she's become a master at hiring, firing, running her online business, and helping others do the same.
In this awesome interview, Melissa shares:- What her husband said that helped her change her direction in life to pursue her own business
- How she afforded to quit her job and pursue her own business full time
- Where she found the time to start her new venture
- How she perfected her product using friends' feedback
- When she realized she needed to hire someone, and where she found help
- How systematizing the team's work allowed the Lanz family to take a 5 week vacation last year
- How giving team members authority made sure all bases were covered
- How to determine whether your hires should be employees or contract labor
Resources:
- The Fresh 20
- Zendesk
- Jing Screen Capture Tool
- BaseCamp
- Infusionsoft
- Melissa Lanz & Co
- service@melissalanz.com
- foodbloggerpro.com/one
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
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