Sean Fennessey, the editor in chief of Bill Simmons's new site The Ringer, talks with Recode's Peter Kafka about the decisions that go into launching a media business in 2016. Fennessey reflects on the slow death of Grantland, the site Simmons launched under ESPN in 2011, and what the staff is trying to do differently this time. Among the many challenges facing The Ringer: Balancing fun with legitimacy, figuring out an online video strategy and trying not to sound too drunk.

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