Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow?  In this episode, Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in  making smarter decisions with incremental measurement Topics we cover: Examples of successful use of seasonality marketing  Seasonality trends in marketing How to start taking seasonality effects into your marketing approach How to measure the success of season-focused marketing campaigns LinkedIn Maor: https://www.linkedin.com/in/maorsadra/  Website Incrmntal: https://www.incrmntal.com/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl