Call them what you will... HRAs, Presenter Announcements, Live Reads are a vital part of commercial audio both in podcasting and radio.The connection between a host and their audience is often labelled as the medium's "super-power" because of its ability to deliver incredibly effective brand or commercial messaging.However, that super-power is only accessible if the host read messages that are delivered in an effective way.In this episode of Sound Business Jim Salveson speaks to two individuals who have great pedigree in delivering such content.Tim Cocker (Virgin Radio, Eggchasers Rugby Podcast) is a radio host and podcast producer who has well over a decade of experience in delivering host-read messages in both audio formats whilst Paul Sylvester (Absolute Radio) has many years in the industry working with brands and presenters on the implementation of commercial campaigns to ensure partners experience great results.You will hear some fantastic insight (from both sides of the microphone) into what makes a great host read and some of the considerations when planning a campaign, while also getting some practical tools that can help when delivering such content.You can find Paul on Twitter via @paulsylvester75 and Tim is @Cocker plus you can listen to Tim's Rugby podcast "Eggchasers" here: https://podfollow.com/703611884For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices