From Farm Boy To Scaling 7500 Brands On Social In this episode of the Beyond the Wealth Podcast, host Andres Sanchez sits down with Joe McCarthy, founder and CEO of Gem Social. Joe shares his journey from selling farm products as a teenager to becoming one of the top personal branding experts for entrepreneurs and business owners. With over 400,000 Instagram followers and a track record of working with over 7,000 clients, Joe reveals the secrets behind building a personal brand that drives leads, builds credibility, and generates revenue. What You’ll Learn in This Episode: - How Joe grew a personal brand with 400,000+ followers and consistent revenue. - Why social media is a “must-have” for founders and entrepreneurs in 2025. - The importance of having a clear “why” before starting your social media journey. - Tips for creating consistent, high-quality content and finding your unique voice. - How to leverage Instagram for lead generation and brand authority. Who Should Watch: This episode is perfect for founders, aspiring entrepreneurs, and anyone looking to scale their personal or business brand through social media. If you want to learn how to leverage Instagram, master lead generation, and build a profitable brand, this conversation is packed with actionable insights. Subscribe for More: Join us for candid conversations with inspiring entrepreneurs and industry leaders. Subscribe now to stay ahead with the tools and strategies you need to succeed. -------------------------------------------- Connect with Joe: Instagram: https://www.instagram.com/realjoemccarthy/ Connect with Andres: Twitter: https://x.com/_Andres_Sanch_ Instagram: https://www.instagram.com/beyondthewealthpod/ -------------------------------------------- Contents of the video 00:00 Importance of credible social media branding discussed. 06:31 Digital businesses thrived during 2020 pandemic. 10:07 Invest in social media for significant reach. 10:59 Mass DMs boost social media follower growth. 15:58 Define clear purpose before creating social media content. 20:42 Create highlights: connect authentically, post consistently. 23:48 Creating content builds business success and legacy. 24:45 Social media boosts networking and business opportunities. 28:39 Leverage social media for business brand growth. 32:19 DM Dre on Instagram for digital services. 37:32 Instagram attracts high-caliber business leads actively. 40:06 Consistency, quality content, and effective monetization strategy. 44:38 Stop caring about others' opinions; prioritize purpose. 47:19 Launch coaching program; prioritize learning, action, implementation.