What do Spotify playlists and your brand have in common? They both want to be seen, shared, and obsessed over. In this episode of Managed Minutes, we’re talking about why playlists are the sneaky genius marketing tool of the summer, especially for brands, influencers, and creatives who want to stay top-of-mind without feeling like they’re selling 24/7.

We’re breaking down how the "it girl" marketing energy of curated Spotify playlists is showing up on social media — and how you can take the same strategy and run with it.

In just a few minutes, we cover:

1. How creators and brands are using playlists to build community
2. The elements that make a playlist feel shareable
3. Tips to create your own branded or niche-themed playlist

Whether you're a marketer, creator, or business owner trying to shake up your marketing strategy, this quick listen will get your gears turning. Stream this episode and start building your own "it girl" moment — one song at a time!

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