Laura Gisborne has started nine companies and sold six of them, including The Art of Wine, the subject of this week’s episode. The Art of Wine is a tasting room with a subscription-based wine club division. With a little more than $1MM in annual revenue, The Art of Wine was still a relatively small business, but when the lease came up for renewal Gisborne reasoned it was the perfect time to look for a new owner.

Gisborne channeled her experience from six exits into the sale of The Art of Wine, and in this episode you’ll learn how to:

• Attract a steady flow of inbound offers for your business
• Pick your number (hint: it may be lower than you think)
• Ensure a competitor does not get their hands on your private information while marketing your business
• Use your location to attract a buyer
• Use the buyer’s ego to your advantage
• Build systems to you-proof your company