For this episode my guest, Megan Davis, the Director of Sales Enablement at Hunters. shares her experiences and perspective on not just enabling sales reps, but also marketing, customer success, and sales engineering teams. 

 She also introduces customer certification into the mix - a bridge that fosters empathy and shared experiences between the go-to-market team and customers. Megan underlines the significance of unearthing business outcomes, objectives, and the art of effectively passing sales notes to the customer success team. 

Meagan is a lifelong learner, a believer in the potential of PEOPLE, a marathoner – and a little known fact is that she was raised in Montana! 

She has hands-on experience: selling the business case for, building, leading, and optimizing Sales Enablement programs. She recently wrote and published, “How to Start a Sales Enablement Program,” a book for practitioners that codifies lessons learned through experience, and from the many exemplary leaders and mentors that she has had the privilege to work with.

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