Send us a textThe podcast episode features Keith Eichenblatt, a renowned lighting designer with nearly five decades of experience, who shares insights into his vibrant career and the evolution of design. He discusses the impact of the internet on the industry, the importance of personal branding for reps, and the value of building relationships with designers and manufacturers. • Keith's upbringing in a family lighting business • Transition from retail to representation • Influence of the internet on product distribution • Importance of trade shows in the design industry • Challenges smaller brands face in a competitive market • Significance of personal branding for industry professionals • Inspiring stories behind the brands Keith represents • Vision for the future of the design industry To learn more about iDesign Lab or TW Interiors, please visit twinteriors.com.Support the showLearn more at:https://twinteriors.com/podcast/ https://scottwoolley.com