David Wally, Chief Creative Officer of Mycotoo --the design firm that collaborated with marketing agency Giant Spoon on the SXSWestworld and InkHole activations -- joins us to talk origin stories: of the Westworld activation, Mycotoo, and his own journey from filmmaker to theme park and immersive designer. Oh, and he's ALSO the director of the annual Dark Harbor haunt at the Queen Mary to boot.

Get ready for a deep dive.

Plus: a slew of announcements including The Immersive Design Summit venue, LEIA's latest organizing efforts in LA, and a few thoughts about value and transparency around costs.

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