What can you do today to master social media book marketing strategies? Which strategies work and which are a waste of precious time? Rachel Thompson, who knows a social trick or two, reviews what works and what doesn't these days, with specific insider tips for Twitter and Facebook Pages. This podcast is part of Self-Publishing Advice Conference, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors' network. Our self-publishing conference, which runs alongside the London Book Fair and Digital Book World, features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise straight to your email inbox.