Ten years ago, on the fourth episode of the show, I investigated why the C-word is considered a worse swear than the others. Since then - well really just in the last three years or so - there has been a huge development: the word has hit the mainstream as a compliment, in the forms of serving it and -y. Linguists Nicole Holliday and Kelly Elizabeth Wright discuss this use of the word originating in the ballroom culture of New York City in the 1990s, and what it means to turn such a strong swear into praise.Related to this: the Allusionist live show Souvenirs! Which is about, among other things, some of the tech problems today's word causes, and how being one can wreck a friendship and a printing press. See Souvenirs in Toronto 1 June and Montréal 9 June; find ticket links and venue info at theallusionist.org/events.Visit theallusionist.org/serving for a transcript of this episode, plus links to more information about topics in the episode, and the rest of Four Letter Word season.Support the show at theallusionist.org/donate and as well as keeping this independent podcast going, you also get behind-the-scenes glimpses about every episode, fortnightly livestreams with me and my dictionaries, and the Allusioverse Discord community.This episode was produced by me, Helen Zaltzman, on the unceded ancestral and traditional territory of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations. The music is by Martin Austwick. Download his songs at palebirdmusic.com and listen to his podcasts Song By Song and Neutrino Watch.Find the Allusionist at youtube.com/allusionistshow, instagram.com/allusionistshow, facebook.com/allusionistshow, @allusionistshow.bsky.social… If I’m there, I’m there as @allusionistshow. Our ad partner is Multitude. If you want me to talk compellingly about your product, sponsor an episode: contact Multitude at multitude.productions/ads. This episode is sponsored by:• Squarespace, your one-stop shop for building and running your online forever home. Go to squarespace.com/allusionist for a free 2-week trial, and get 10 percent off your first purchase of a website or domain with the code allusionist.• Rosetta Stone, immersive and effective language learning. Allusionist listeners get 50% off unlimited access to all 25 language courses, for life: go to rosettastone.com/allusionist.• Home Chef, meal kits that fit your needs. For a limited time, Home Chef is offering Allusionist listeners fifty per cent off and free shipping on your first box, plus free dessert for life, at HomeChef.com/allusionist.• Quince, luxurious clothing and homewares at prices 50-80% lower than comparable brands. Go to Quince.com/allusionist for free shipping on your order and 365-day returns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.