Full transcriptSince 2019, Linda Lee been the CMO of Meals and Beverages at Campbell Soup Company, and she also chairs MMA's North America board of directors. Her pre-Campbell's resume includes stints at Procter & Gamble, General Mills, and Mondelēz International. But before all that, she was a scientist, earning a BS in chemical engineering.On this episode of Building Better CMOs, Lee convinces MMA Global CEO Greg Stuart that marketers should apply a kind of scientific method to their work; she also talks about the challenges of bringing original thinking to iconic brands, and why the conventional wisdom about career advancement may be wrong.Follow or subscribe to Building Better CMOsLeave a 5-star rating on Apple PodcastsLinks: Linda's LinkedIn Greg's LinkedIn Greg's Twitter 1960s Spaghettios ad Good Thins ad A sponsored TikTok for "sides season" This episode was produced and edited by Eric Johnson from LightningPod.fm.