Should you use logic or hedonic messages in your brochure, and which colours are best to choose?
Should you use logic or hedonic messages in your brochure, and which colours are best to choose? And why is it part of public relations? I answer these questions on this episode of SPEAK|pr and include a reference to the Cugelman emotion map which asks which state of mind do you want to put your audience into when they relating to your company. I also look at which colours are going to reflect the way that your company is viewed, even only by the subconscious mind; it's all part of the psychology behind public relations.
Insecure: High-arousal, painful emotions: Red…
Optimistic: High-arousal, pleasurable emotions. GREEN
Pessimistic: Low-arousal, painful emotions: Black grey
Secure: low-arousal, pleasurable emotions: Blue
SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
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