In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the  Copywriter, Content Expert & Founder of Magic Words Copywriting, Kelsey Formost. Kelsey, with her years of experience working with a diverse range of clients, from small business owners to multi-million dollar companies in the tech and entertainment industries, emphasized the pivotal role of copywriting in connecting with customers and building a brand. Copywriting, as Kelsey describes, is a blend of art and science. It's not just about crafting compelling sentences; it's about understanding the neuroscience behind what makes a message resonate with its intended audience. Interestingly, Kelsey's background as an actress and screenwriter has significantly influenced her approach to copywriting. Her experience in the entertainment industry, including appearances in popular shows like Modern Family and New Girl, has given her a unique perspective on what makes content captivating and engaging. Kelsey helps businesses build their brand voice, create conversion copy for their home and about pages, and develop effective call-to-actions and funnels of awareness. She also optimizes email marketing strategies to ensure readers feel excited and engaged when they see a brand's name in their inbox. Key Points from the Episode: Importance of copywriting in businesses Kelsey Foremost's background as an actress and screenwriter Connection between vulnerability and effective copywriting Use of AI in copywriting Kelsey's experience working with various clients Copywriting as a combination of art and science Importance of storytelling in copywriting Addressing pain points of customers in copywriting Kelsey's services: 1-to-1 copywriting, one-to-many programs, membership About Kelsey Formost: Kelsey Formost is a renowned copywriting expert, marketing educator, and mental health advocate, celebrated for guiding entrepreneurs in crafting compelling, non-salesy content. Featured in prominent publications such as Business Insider, AdAge, and Glamour, she's a sought-after public speaker at major marketing events like Hubspot’s "Inbound" and SXSW. Recognized as a 'Rising Star' on Talking Influence's "Influencer Top 50" list, Kelsey empowers businesses to surpass six figures through her accessible teaching style. Beyond financial success, her core mission is to demystify online communication, instilling empowerment and inspiration in individuals when expressing their business narratives—ultimately fostering financial growth and personal confidence and connection within the digital realm. About Magic Words Copywriting: Magic Words Copywriting, founded by Kelsey Formost, stands as a testament to her seasoned expertise in copywriting, brand strategy, and marketing. With over 6 years of experience in B2B and B2C marketing, Kelsey's "emotion-first" approach has left an indelible mark on multi-million dollar companies spanning the tech and entertainment sectors. As the former Director of Content and Brand at a prominent Influencer Marketing platform, Kelsey's innovative writing and content strategies have catalyzed explosive revenue, substantial growth, and lucrative partnerships, elevating brand awareness in consumer and enterprise markets. Beyond her corporate roles, Kelsey extends her influence through Magic Words Copywriting, emphasizing content that inspires empathy and significantly impacts business outcomes. Her dedication to this mission is further reflected in her podcast, exploring the intersection of mental health and entrepreneurship. Tweetable Moments: 06:38 - "That is the connective tissue - you have to be willing to be vulnerable to empathize with people so that you can communicate your value to those people." 13:50 - "There are so many ways that you can optimize email to make your readers feel really excited when they see your name in their inbox when they see the company name in their inbox." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Magic Words Copywriting website at https://kelseyformost.com/ Check out Magic Words Copywriting on LinkedIn at https://www.linkedin.com/company/kelseyformost/ Check out Kelsey Formost  on Instagram at https://www.instagram.com/kelsey.writes/ Check out Kelsey Formost on LinkedIn at https://www.linkedin.com/in/kelseyformost/ Check out Kelsey Formost on Facebook at https://www.facebook.com/kelseyformostwrites/ Check out Kelsey Formost on Twitter at https://twitter.com/KelseyFormost Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.