Dr. Conor Heffernan, the Strength historian, and Ben Esgro, the dual-masters degreed sports nutrition/pharmaceutical chemistry formulation artiste are both back on Iron Culture for this monster episode on the history of the supplement industry. Learn what it was like in the days of Sandow's cocoa and how at one point in America's history, every lifter had a little Bob Hoffman in them…literally. Contrast and compare that history with the contemporary experiences Ben has had in the supplement industry for over a decade, and you'll see what has and hasn't changed in this insider's view into the world of powder and pills.