A People-Centered Approach to Implementing AI with Jodi Brandstetter
In episode 201, Coffey talks with Jodi Brandstetter about using “design thinking” to effectively integrate AI into HR processes.
They discuss how design thinking focuses on understanding problems from both business and human perspectives; the importance of starting with one specific HR challenge when implementing AI; how AI can assist throughout each stage of the design thinking process; ethical considerations when selecting AI vendors; concerns about job displacement versus job evolution; the value of transparency when implementing AI that affects employees; practical applications like improving communication and automating administrative tasks; security considerations when using AI tools; and the need to continuously test AI tools for bias and effectiveness.
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About our Guest:
Jodi Brandstetter is an HR consultant, bestselling author, and speaker who specializes in integrating design thinking and AI into HR practices. As the founder of Lean Effective Talent Strategies, she helps small to midsize companies in science, manufacturing, engineering, and technology modernize their talent strategies. With over 20 years of experience, she is certified in Design Thinking and has authored books like Hire by Design and HR by Design. Jodi lives outside of Cincinnati, OH with her husband, daughter and fur babies.
Jodi Brandstetter can be reached at:
https://linkedin.com/in/jodibrandstetter
About Mike Coffey:
Mike Coffey is an entrepreneur, licensed private investigator, business strategist, HR consultant, and registered yoga teacher.
In 1999, he founded Imperative, a background investigations and due diligence firm helping risk-averse clients make well-informed decisions about the people they involve in their business.
Imperative delivers in-depth employment background investigations, know-your-customer and anti-money laundering compliance, and due diligence investigations to more than 300 risk-averse corporate clients across the US, and, through its PFC Caregiver & Household Screening brand, many more private estates, family offices, and personal service agencies.
Imperative has been named a Best Places to Work, the Texas Association of Business’ small business of the year, and is accredited by the Professional Background Screening Association.
Mike shares his insight from 25+ years of HR-entrepreneurship on the Good Morning, HR podcast, where each week he talks to business leaders about bringing people together to create value for customers, shareholders, and community.
Mike has been recognized as an Entrepreneur of Excellence by FW, Inc. and has twice been recognized as the North Texas HR Professional of the Year.
Mike serves as a board member of a number of organizations, including the Texas State Council, where he serves Texas’ 31 SHRM chapters as State Director-Elect; Workforce Solutions for Tarrant County; the Texas Association of Business; and the Fort Worth Chamber of Commerce, where he is chair of the Talent Committee.
Mike is a certified Senior Professional in Human Resources (SPHR) through the HR Certification Institute and a SHRM Senior Certified Professional (SHRM-SCP). He is also a Yoga Alliance registered yoga teacher (RYT-200) and teaches multiple times each week.
Mike and his very patient wife of 28 years are empty nesters in Fort Worth.
Learning Objectives:
1. Apply design thinking methodology when implementing AI to ensure solutions address both business needs and employee experiences.
2. Evaluate AI tools with a focus on responsible vendors, data security, and potential bias to protect both organizations and individuals.
3. Prepare employees for workplace evolution by being transparent about AI implementation and providing upskilling opportunities for roles affected by automation.