Do you want to perfect your book launches? Do you wonder if book launches are even relevant in 2020? This week's AskALLi session with Sacha Black and Adam Croft will discuss the conflicting and often confusing subject of launching your book and giving it the greatest chance of success. You'll learn: Should you launch during the coronavirus pandemic? How changes in publishing have affected the relevance of big launches Which approach to book launches different authors should take How to set your new book up for ongoing, long-term success Our fiction and nonfiction salon is brought to you by sponsor Izzard Ink. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Hosts Sacha Black is a bestselling and competition-winning author. She writes the popular YA Fantasy Eden East novels and a series of non-fiction books that are designed to help writers develop their craft. Sacha has been a long-time resident writing coach for website Writers Helping Writers. She is also a developmental editor, wife and mum. With almost two million books sold to date, Adam Croft is one of the most successful independently published authors in the world and one of the biggest selling authors of the past few years, having sold books in over 120 different countries. In February 2017, Only The Truth became a worldwide bestseller, reaching storewide number one at both Amazon US and Amazon UK, making it the bestselling book in the world at that moment in time. The same day, Amazon's overall Author Rankings placed Adam as the world's most widely read author, with J.K. Rowling in second place. In March 2018, Adam was conferred as an Honorary Doctor of Arts, the highest academic qualification in the UK, by the University of Bedfordshire in recognition of his services to literature. Visit his website, The Indie Author Mindset, or find him on Twitter.