Building a Community Around Your Brand with Alexa Cawley
In today's episode, we are joined by Alexa Cowley. Alexa is the president and CEO of Forever Friday Consulting. She is also the host of The Friday Society Podcast. She enjoys working with small health and wellness brands to find the system that best works for them. She spent 4.5 years with Lululemon, first as a sales educator working with local businesses. She loved this and found joy in connecting with small businesses. She then became a community manager for the Flatiron Flagship Store managing fitness studios across New York.
Her next corporate role was as a marketing director for SoulCycle. She was responsible for looking after 26 studios and 5 direct reports. It was a big undertaking but felt strongly passionate about helping small businesses without huge resources to thrive. After 1.5 years in SoulCycle, she decided to start Forever Friday Consulting. Her heart is in keeping as many people as possible healthy and strong.
When asked about branding, she said that the most important step would be to create your mission statement. Your mission statement has to be very specific as to what you do, why you do it, and what should people expect from you. Once you have your WHY clear enough, it will be easier to find your ideal clients. You can now start marketing. Usually, small businesses don't have a huge budget for this but they can sure find the time to make it happen. Spending time connecting with local businesses is a proven-and-tested great start.
If you're in the health and wellness realm, this is the episode for you!! If not, you can still get lots of strategies that you can customize for your business, as well as, mindset tips and tricks to get you ahead of the game.
Like the show? Keep Katie running and show her your support!
https://www.buymeacoffee.com/katiebrinkley
EPISODE LINKS
Visit Alexa's website: https://foreverfriday.co/
Instagram: @foreverfriday.co
Podcast: https://thefridaysocietypodcast.com/
Learn more about Katie and Next Step Social Communications:
Clubhouse: joinclubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
Her next corporate role was as a marketing director for SoulCycle. She was responsible for looking after 26 studios and 5 direct reports. It was a big undertaking but felt strongly passionate about helping small businesses without huge resources to thrive. After 1.5 years in SoulCycle, she decided to start Forever Friday Consulting. Her heart is in keeping as many people as possible healthy and strong.
When asked about branding, she said that the most important step would be to create your mission statement. Your mission statement has to be very specific as to what you do, why you do it, and what should people expect from you. Once you have your WHY clear enough, it will be easier to find your ideal clients. You can now start marketing. Usually, small businesses don't have a huge budget for this but they can sure find the time to make it happen. Spending time connecting with local businesses is a proven-and-tested great start.
If you're in the health and wellness realm, this is the episode for you!! If not, you can still get lots of strategies that you can customize for your business, as well as, mindset tips and tricks to get you ahead of the game.
Like the show? Keep Katie running and show her your support!
https://www.buymeacoffee.com/katiebrinkley
EPISODE LINKS
Visit Alexa's website: https://foreverfriday.co/
Instagram: @foreverfriday.co
Podcast: https://thefridaysocietypodcast.com/
Learn more about Katie and Next Step Social Communications:
Clubhouse: joinclubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
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