Sometimes podcasters spend too much energy trying to build a GIANT brand instead of building an amazing tribe of listeners that are the exact right fit for the business they are building around their show. With this episode I'm bringing in Matt Johnson from the MicroFamous podcast to chat about how we can dial in our messaging and connect our podcast to the right type of listener. Check out episode 174 of Podcasting Business School as Matt and I discuss: What being "MicroFamous" actually means. Strategies to build a business around a smaller niche. Is social media absolutely necessary or can we just market through our podcast? Matt's top podcasting tips and strategies. Connect with Matt: http://pursuingresults.com Join our next Pod Pals Zoom Party: www.PodcastingBusiness.School