Alicia’s lifelong struggle with severe eczema ignited a deep curiosity and passion for skincare. In 2012, Alicia took a leap of faith and combined her love of skincare and business, launching Peach & Lily, the brand that is now known for its high-quality, transformational Korean skincare products. Focused on creating effective yet gentle solutions, she introduced the brand in 2018, blending Eastern and Western ingredients. Known for being non-toxic, cruelty-free, and suitable for sensitive skin, the brand gained popularity with products like the Glass Skin Refining Serum sparking the viral "Glass Skin" trend on TikTok. Alicia has continued to expand and evolve her reach with sister brand, Peach Slices which is available at CVS Pharmacy. Beyond skincare, she's committed to human rights and environmental sustainability, partnering with Restore NYC and using 100% recyclable packaging materials. To further their sustainability efforts, Peach & Lily plants a tree for every order on PeachandLily.com.

In this episode, Alicia also discusses:

• The team's “operations magic”, enabling them to lower product costs without altering a single ingredient
• How the brand has achieved enduring success by remaining true to its authentic roots, steadfastly upholding its core values and pillars without compromise
• What is next for Alicia, including welcoming a new baby while continuing her dedication to consumer education and expanding the Peach & Lily community

We hope you enjoy this episode and gain valuable insights into Alicia’s journey and the growth of Peach & Lily. Don't forget to like and subscribe to the Glam & Grow podcast for more in depth conversations around the most incredible brands, founders, trends and more.

Be sure to check out Peach & Lily at www.peachandlily.com and on Instagram at @peachandlily

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