What do Google, YouTube, and Pinterest share in common? They’re all a HUGE marketing opportunity for your business. 

Take my mom’s friend. She recently posted a photo of a chocolate-covered, heart-shaped pretzel for Valentine’s Day. Her inspiration? Pinterest. People start their buyer’s journey on Pinterest just like they do on Google and YouTube. Because they’re all search engines. 

In this week’s episode, owner and founder of Simple Pin Media, Kate Ahl, offers strategic, data-driven tips for turning pin-spiration into sales.

In this episode of the podcast, we talk about: 

• Why Pinterest marketing is different from social media marketing
• Kate's journey from living on food stamps with her family of 5 to running a Pinterest agency serving hundreds of clients (& employing a team of 35!)
• The Inspire-Inform-Decide Pinterest buyer's journey Kate uses at her agency
• 2 key metrics to track in Pinterest analytics
• Blogging →  how important is it to your Pinterest marketing strategy?
• The BIGGEST mistake business owners make when tracking their results on Pinterest
• What to do if you don't want to write a long blog post, but you need to walk your audience through a complex idea
• Kate's "Content Lineage" approach to content creation (& which platforms she prioritizes)
• What the future holds for Pinterest 
• Changes Pinterest is making to shorten the Pinterest buyer's journey

…and more!   

 

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

 

About the Guest

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast.

Website: https://www.simplepinmedia.com/

Pinterest: https://www.pinterest.com/simplepinmedia/_created/

Instagram: https://www.instagram.com/simplepinmedia/

Facebook: https://www.facebook.com/simplepinmedia

LinkedIn: https://www.linkedin.com/in/kate-ahl/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/197