After 10 years and 400 episodes, our friends at Switched on Pop decided it was finally time to revamp their outdated theme song. In this episode, they take us inside the chaotic, hilarious, and surprisingly emotional process of making a new one. Along the way, they get brutally honest feedback from top music critics, craft over a hundred layers of swirling synths and cinematic sound effects, and even get some sonic strategy from our very own Dallas Taylor. Follow Switched on Pop wherever you get your podcasts. Twenty Thousand Hertz is produced by Defacto Sound. Subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ to see our video series. If you know what this week's mystery sound is, tell us at ⁠⁠⁠⁠⁠⁠⁠⁠mystery.20k.org⁠⁠⁠⁠⁠⁠⁠⁠. Support the show and get ad-free episodes at ⁠⁠⁠⁠⁠⁠20k.org/plus⁠⁠⁠⁠⁠⁠. Follow Dallas on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠, ⁠Facebook⁠, and ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠. Join our community on ⁠⁠⁠⁠⁠⁠Reddit⁠⁠⁠⁠⁠⁠. Claim your $75 sponsored job credit at indeed.com/hertz. Download the CFO's Guide to AI and Machine Learning at netsuite.com/20k. Sign up for a one-dollar-per-month trial at shopify.com/20k. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/sonic-brand-makeover Learn more about your ad choices. Visit megaphone.fm/adchoices