Why this entrepreneur and breaking bad news author is telling stories hiring a (3) CPO.
Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network and White Lion Interactive. His team of 36 people serves an array of clients in the food and beverage industry, as well as in the energy and higher education, and health care sectors. He concentrates on reputation protection and restoration.
We talk about creating a point of view, adjacent marketing, and how a chief people officer is proving to be an tonic for his team during COVID.
You can read his book here:
https://breakingbadnewsbook.com/
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