Max Emma came to the United States from the former Soviet Union with his family over 30 years ago. His first job was busing the tables at a local restaurant while learning English. Then, after graduating with honors with a degree in finance, Max worked in the corporate finance department of Qualcomm.  Four years later, Max joined the family construction business, growing it from 3 to 96 employees. Years later, together with his co-founder Max came back to his roots and founded BooXkeeping, a company providing bookkeeping solutions nationwide to the franchisees of over 80 franchise brands.  With the hashtag #coolbeancounters, BooXkeeping now is offering its own bookkeeping franchises to entrepreneurs from coast to coast. In his free time, Max likes to travel, spend time with his kids and friends or enjoy an occasional cigar with a single malt.  -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com. Catch up on past Critical Mass Business Talk Show interviews... YouTube: https://lnkd.in/gHKT2gmF LinkedIn: https://lnkd.in/g2PzRhjQ Podbean: https://lnkd.in/eWpNVRi Apple Podcasts: https://lnkd.in/gRd_863w Spotify: https://lnkd.in/gruexU6m #orangecountyca #mastermind #ceopeergroups #peergroups #peerlearning