Self-storage can be a lucrative investment opportunity for those who do their due diligence and invest wisely. Take it from our guest Kris Benson as he talks about his path to real estate and how he ended up in self-storage and stabilized his assets. He also discusses the potential risks that investors should consider and the competition from new operators. Kris also notes the importance of standing out to make a lasting impression on potential investors and finding the great people you know will act on your behalf when there’s a downhill. Listen in as he gives a bonus tip on why expansion is the biggest lever to grow net operating income and maximize return on investment for investors.Key Points From This Episode: Kris talks about his path in real estate and his investments before getting into self-storage.Kris’ overview of where the industry stands today and the benefits and potential risks of investors considering self-storage.Why is America just a culture built on consumerism?Why is market dynamics considered the biggest risk for investors investing in storage?How Kris goes about learning the occupancy of their competitors in their market.The ways, as an operator, to maximize return on investment.Expansion as the biggest lever that Kris and his company is pulling off right now.Are there many mom-and-pops owning 100 to 200 units?What are the exit strategies operators should consider in the long term?Kris’ best source for meeting new investors right now.What makes Kris’ business stand out and what also worked out for Whitney and Life Bridge Capital?The challenging part about investing passively.The importance of finding great people and building a relationship with operators.The locations where Kris is going to do deals and partnerships.Tweetables:“The more storage there is, the more After interviewing thousands of entrepreneurs, one truth is clear: business success means little if it costs your marriage, family, or faith.I'm now hosting the Courageous Men podcast for men who want to lead well at home and at work. I'm looking for five men to walk closely with who want to lead well at home and work.  Email me at whitney@whitneysewell.com and tell me why you should be one of the five. whitneysewell.com  VISIT OUR WEBSITEhttps://lifebridgecapital.com/Here are ways you can work with us here at Life Bridge Capital:⚡️START INVESTING TODAY: If you think that real estate syndication may be right for you, contact us today to learn more about our current investment opportunities: https://lifebridgecapital.com/investwithlbc⚡️Watch on YouTube: https://www.youtube.com/@TheRealEstateSyndicationShow📝 JOIN THE DISCUSSIONhttps://www.facebook.com/groups/realestatesyndication➡️ FOLLOW UShttps://twitter.com/whitney_sewell https://www.instagram.com/whitneysewell/ https://www.linkedin.com/in/whitney-sewell/ ⭐ Be Our Guest!We are continuously working hard to help our listeners with their journey to real estate syndication. If you think you can add value in any way to our listeners who are in commercial real estate, then we’d love to have you over. Apply here: https://lifebridgecapital.com/join-our-podcast/